Marketing trick from 1936: House of coats

Kevin Day, October 14th, 2008

I was in the local used book store today and saw that they have old copies of National Geographic bound in yearly volumes.  I picked up the 1940 edition and saw this picture they had taken from 1936 in Denmark:

The picture is of a store that the salesman covered in extra coats he had in inventory.  It was such a site that everyone walking by stopped to look.  The police were called to control the crowd that had gathered outside the store.

The caption reads:

By the time the harassed policemen had convinced the storekeeper that his coats must come down they had all been sold!

Sounds like the stunt paid off well.

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